{"id":4806,"date":"2026-02-19T10:41:11","date_gmt":"2026-02-19T09:41:11","guid":{"rendered":"https:\/\/tabakfabrik-linz.web-email.at\/pioneers\/"},"modified":"2026-04-10T16:56:23","modified_gmt":"2026-04-10T14:56:23","slug":"pioneers","status":"publish","type":"page","link":"https:\/\/tabakfabrik-linz.web-email.at\/en\/pioneers\/","title":{"rendered":"Pioneers"},"content":{"rendered":"<section class=\"page-header-outer post-type-page page-header-content behrenspastel-III\">\n\n\t\t\t<div class=\"page-header-img-container pos-\" style=\"background-image: url(https:\/\/tabakfabrik-linz.web-email.at\/app\/uploads\/2026\/02\/Saeulenhalle-bei-Nacht_Credit_Tabakfabrik-Linz.jpg)\">\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"container rank-math-breadcrumb-wrapper\"> <nav aria-label=\"breadcrumbs\" class=\"rank-math-breadcrumb\"><p><span class=\"last\">Tabakfabrik Linz<\/span><\/p><\/nav><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\n\n\t\n\t\t\t\t\t\t\t<div class=\"container text-content highlight-color-behrensblau\">\n\t\t\t\t\t<div class=\"left\">\n\t\t\t\t\t\t<div class=\"col-span-12 md:col-span-7\">\n\t\t\t\t\t\t\n\n<h1 class=\"wp-block-heading is-style-h2 has-behrensblau-color has-text-color has-link-color wp-elements-1665525368a95b56b06f5d8a0a757630\">Courageous pioneers<\/h1>\n\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"right\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"634\" height=\"504\" viewBox=\"0 0 634 504\" fill=\"none\">\n\t\t\t\t\t\t\t\t<path d=\"M685.076 2.3077L746.938 0L746.962 0.0231979L754 504.946L648.504 504.737L648.098 404.068L657.548 386.105V286.862H649.037L649.988 263.229L563.984 258.497L562.094 126.17C562.094 126.17 555.473 124.28 550.753 124.28C546.034 124.28 539.413 127.109 539.413 127.109L533.743 258.497L420.327 252.827V242.425L321.081 238.644H298.4L296.51 420.129L79.128 426.751L79.6845 512.553L6.65584 515L0 27.8432L685.076 2.3077Z\" fill=\"#975CFF\"><\/path>\n\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\n\t\t\n\n\t\n\n<\/section>\n\n\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading is-style-h2-small has-behrensblau-color has-text-color has-link-color wp-elements-1127145fcb399818c4423e15f68a8b37\">Visionaries first<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs)\">In line with the formula &#8220;primarily visionary forces&#8221;, individuals, small businesses and companies from the fields of art and research, cultural and creative industries, engineering and crafts initially settled here. To this day, they can identify with the overall vision and make essential contributions to the further development of Tabakfabrik thanks to their various skills.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs)\">The guiding concept of developing a creative, neo-industrial producing urban quarter offers the potential to further internationalize Linz. It is based on the four pillars of creativity, social affairs, work and education. <\/p>\n<\/div>\n\n<div class=\"wp-block-group is-style-rounded-container has-hellesgelb-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--m);margin-bottom:var(--wp--preset--spacing--m);padding-top:var(--wp--preset--spacing--l);padding-bottom:var(--wp--preset--spacing--l)\">\n<h2 class=\"wp-block-heading is-style-h4 has-behrensblau-color has-text-color has-link-color wp-elements-9c579b5e36a3beb52111287ee4698bd6\">Cooperative mix<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs)\">After intensive discussions in which the needs of all interested parties and their possible involvement in the site design were understood, milieus were created from 2012 onwards that were to benefit from each other. In more concrete terms, a production chain was created by creating optimal spatial, networking and framework conditions and positioning these businesses in a specific topology. Art and research should serve as generators for innovations, new products and services, which are then researched and produced by the creative industries. Crafts and industry produce the marketable products, which are exhibited and communicated in showrooms. Instead of restricting potential uses at an early stage, the aim was to create as many types of use as possible on site, especially in the initial revitalization phase. In this way, the wishes and demands of society were not only localized, but also tested.     <\/p>\n\n\n\n<p style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs)\">In the spirit of &#8220;neo-industrialization&#8221;, the area was designed as a balanced mix of non-commercial and commercial use as a perpetuum mobile of future technologies, crafts, research and education, art, culture and creative industries. This includes profit-oriented private companies as well as voluntary initiatives, state institutions and individuals. <\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--s-2);margin-bottom:var(--wp--preset--spacing--s-2)\">\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/collaborative-corporations\/\" target=\"_blank\" rel=\"noreferrer noopener\">Concept: Collaborative Corporations<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p>The pioneers are naturally dynamic and heterogeneous and created fruitful synergies through mutual exchange right from the start. Only the lively diversity of possible uses and their preservation &#8211; as opposed to a homogenization of interests &#8211; guarantee the long-term appeal of this architectural jewel for all classes and age groups, from 2009 to the present day. <\/p>\n<\/div>\n<section class=\"video-outer-wrapper highlight-color-sonnengelb bg-color-behrensblau\" style=\"margin-bottom:var(--wp--preset--spacing--xl);\" class=\"align wp-block-acf-video\" data-block-js=\"videoplayer\">\n\t<div class=\"container\">\n\t\t\n\n<div class=\"wp-block-columns are-vertically-aligned-center is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-h2 has-sonnengelb-color has-text-color has-link-color wp-elements-157865964c988daddf93a4e1b1d0d215\">Of empty halls and big ideas<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-be37fe17db0cf94abd1a2be04821bbba\">They were the first office tenants to gradually move in after the vacant site was purchased by the City of Linz (2009) and gradually revitalized\/shaped the area. They talk about empty halls, construction site flair and how Tabakfabrik developed into a creative innovation hub. <\/p>\n<\/div>\n<\/div>\n\n\t<\/div>\n\n\t\n\t\t\t<div class=\"video-wrapper youtube\">\n\t\t\t<div class=\"webcare-youtube\" data-youtube-url=\"https:\/\/www.youtube.com\/embed\/3H1jJWgTRbM\" data-title=\"YouTube video player\"><\/div>\n\t\t<\/div>\n\t\n\t\t\t<span class=\"bg-text bg-text-bottom\">Pioneers tell their stories (German)<\/span>\n\t<\/section>\n\n\n\n\n\n<div class=\"wp-block-group is-style-rounded-container has-behrenspastel-bg-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--xs);margin-bottom:var(--wp--preset--spacing--xs);padding-top:var(--wp--preset--spacing--m);padding-bottom:var(--wp--preset--spacing--m)\">\n<h5 class=\"wp-block-heading is-style-h4 has-behrensblau-color has-text-color has-link-color wp-elements-e48a2820632a81cbb2c4f2fbced30516\">The Tabakfabrik pioneers include:<\/h5>\n\n\n\n<ul class=\"wp-block-list\">\n<li>2010 very first tenant: <a href=\"https:\/\/ars.electronica.art\/solutions\/en\/\" target=\"_blank\" rel=\"noopener\">Ars Electronica Solutions:<\/a> media laboratory and part of <a href=\"https:\/\/ars.electronica.art\/news\/en\/\" target=\"_blank\" rel=\"noopener\">Ars Electronica Linz GmbH<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.netural.com\/en\/home\" target=\"_blank\" rel=\"noopener\">Netural:<\/a> Digital agency<\/li>\n\n\n\n<li><a href=\"https:\/\/www.lunik2.com\/\" target=\"_blank\" rel=\"noopener\">Lunik2:<\/a> Marketing agency<\/li>\n\n\n\n<li><a href=\"https:\/\/smarter-ecommerce.com\/en\/\" target=\"_blank\" rel=\"noopener\">Smarter Ecommerce<\/a>: helps online retailers to optimize their online ads<\/li>\n\n\n\n<li><a href=\"https:\/\/creativeregion.org\/\" target=\"_blank\" rel=\"noopener\">Creative Region Linz &amp; Upper Austria<\/a>: Organization for support, networking and advice for creative professionals since 2012<\/li>\n\n\n\n<li><a href=\"https:\/\/www.kunstuni-linz.at\/en\/university\/organisational-structure\/institutes\/institute-for-design\/fashion-technology-1\" target=\"_blank\" rel=\"noopener\">University of Art and Design Linz<\/a>: Study &#8220;Fashion &amp; Technology&#8221;<\/li>\n\n\n\n<li><a href=\"https:\/\/grandgarage.eu\/\" target=\"_blank\" rel=\"noopener\">GRAND GARAGE<\/a>: Innovation workshop, maker space<\/li>\n\n\n\n<li><a href=\"https:\/\/www.klebothdollnig.com\/en\/home\" target=\"_blank\" rel=\"noopener\">Kleboth &amp; Dollnig<\/a>: Architects<\/li>\n\n\n\n<li><a href=\"https:\/\/www.arbeit-b7.at\/\" target=\"_blank\" rel=\"noopener\">B7 Arbeit und Leben<\/a> and <a href=\"https:\/\/www.b7fahrradzentrum.at\/\" target=\"_blank\" rel=\"noopener\">B7 Fahrradzentrum<\/a>: Social organization that supports people in difficult situations in their working and family lives, with an affiliated bicycle store and workshop.<\/li>\n\n\n\n<li><a href=\"https:\/\/www.haratech.at\/\" target=\"_blank\" rel=\"noopener\">Haratech:<\/a> Innovation leader in the field of plastics technology<\/li>\n<\/ul>\n<\/div>\n<section class=\" call-to-action-outer-wrapper behrensblau highlight-sonnengelb\" style=\"margin-top:var(--wp--preset--spacing--m);\" class=\"align wp-block-acf-call-to-action\">\n\n\t<span class=\"bg-text-call\">Find a new location<\/span>\n\t<div class=\"container call-to-action-container\">\n\t\t<div class=\"call-to-action-inner\">\n\t\t\t\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-h2-small has-white-color has-text-color has-link-color wp-elements-a4f79d507282330e90a2f2cae19858f8\">Do you want to become part of Tabakfabrik?<\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center is-style-h4 has-sonnengelb-color has-text-color has-link-color wp-elements-ce2b553717f4709cf9dae0cc9e14344a\">Take a look at our available rental spaces.<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-btn-sonnengelb\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/rent-an-office\/\" target=\"_blank\" rel=\"noreferrer noopener\">Find your new office!<\/a><\/div>\n<\/div>\n\n\t\t<\/div>\n\t<\/div>\n\n<\/section><section class=\"quicklinks-outer container\" style=\"margin-top:var(--wp--preset--spacing--xl);margin-bottom:var(--wp--preset--spacing--none);\" class=\"align wp-block-acf-quicklinks\">\n\n\t\t\n\n<h2 class=\"wp-block-heading has-text-align-center is-style-h2-small\">Tabakfabrik Quicklinks<\/h2>\n\n\t\t<ul>\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/blog\/\" target=\"\">\n\t\t\t\t\t<span class=\"pin-icon\">\n\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"title\">\n\t\t\t\t\t\t\tBlog\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"arrow-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/community\/\" target=\"\">\n\t\t\t\t\t<span class=\"pin-icon\">\n\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"title\">\n\t\t\t\t\t\t\tCommunity\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"arrow-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/rent-an-office\/\" target=\"\">\n\t\t\t\t\t<span class=\"pin-icon\">\n\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"title\">\n\t\t\t\t\t\t\tRent an office\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"arrow-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/events\/\" target=\"\">\n\t\t\t\t\t<span class=\"pin-icon\">\n\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"title\">\n\t\t\t\t\t\t\tEvents\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"arrow-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/li>\n\n\t\t\t\t\t\t\t<li>\n\t\t\t\t\t<a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/contact-us\/\" target=\"\">\n\t\t\t\t\t<span class=\"pin-icon\">\n\n\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"title\">\n\t\t\t\t\t\t\tContact\n\t\t\t\t\t\t<\/span>\n\n\t\t\t\t\t\t<span class=\"arrow-icon\"><\/span>\n\t\t\t\t\t<\/a>\n\n\t\t\t\t<\/li>\n\n\t\t\t\t\t<\/ul>\n\t<\/section>\n\n","protected":false},"excerpt":{"rendered":"<p>Visionaries first In line with the formula &#8220;primarily visionary forces&#8221;, individuals, small businesses and companies from the fields of art and research, cultural and creative industries, engineering and crafts initially settled here. To this day, they can identify with the overall vision and make essential contributions to the further development of Tabakfabrik thanks to their &hellip; <a href=\"https:\/\/tabakfabrik-linz.web-email.at\/en\/pioneers\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":4765,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-4806","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/pages\/4806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/comments?post=4806"}],"version-history":[{"count":0,"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/pages\/4806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/media\/4765"}],"wp:attachment":[{"href":"https:\/\/tabakfabrik-linz.web-email.at\/en\/wp-json\/wp\/v2\/media?parent=4806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}